Marketers have a tough choice ahead of them. Awareness of the forces driving the attentioneconomy is growing. The story goes that business models monetizing attention are so successful that they created the richest and most powerful companies in the world ...
consumers have entered a phase that many experts are calling 'the age of the attentioneconomy': when attention is not only a resource to be given, but a currency to be used. In order for a brand or organisation to stand out, it must not only offer ...
The AttentionEconomy Summary: Digital products are competing for users' limited attention. The modern economy increasingly revolves around the human attention span and how products capture that attention.
What is the attentioneconomy? Well, you may be reading this article on a smart device that's punctuating your interest with notifications from your Twitter, Facebook or Instagram feeds. You may even want to put this article down and swap to Netflix, or spend 15 minutes scouring YouTube to find that cat falling down the stairs.
The attentioneconomy rewards people who are narcissistic and self-promotional because these people excel at getting attention. Therefore, it seems that everyone is becoming more shallow and self-absorbed, when in fact, we are merely becoming more exposed to other people's self-promotion.
Jul 30, 2017"The attentioneconomy" is shaping everything about contemporary life, according to Google's former design ethicist, Tristan Harris. That economy has brought us Donald Trump by bankrupt... HBO Max...
Roblox could be to Facebook what Shopify is to Amazon, the non-social media social media firm. Just as hospitals, doctors' offices, headquarters, shopping malls, and campuses are being bypassed and shifting hundreds of billions in stakeholder value, Roblox could disrupt the kid-attentioneconomy.
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