Chapter 3
KEYWORD RESEARCH
Understand what your audience wants to find.
https://moz.com/beginners-guide-to-seo/keyword-research
Get the Moz Top 10
The 10 most valuable pieces of content we can find for SEOs. Every 2 weeks.
There's a smarter way to do SEO.
SEO software and data to help you increase traffic, rankings, and visibility in search results.
Try Moz Pro free
Pick your plan. Cancel anytime.
Moz Pro: the proven, all-in-one SEO toolset
A few of the SEO solutions you can accomplish with Moz Pro
Site audits
We crawl your site on demand, uncover technical SEO issues, and recommend improvements and fixes.
Learn more
Rank tracking
Track performance of hundreds (or thousands) of your traffic-driving keywords across 170+ search engines.
Learn more
Backlink analysis
The Moz link index is second to none. See metrics to any site in seconds, including anchor text and Domain Authority.
Learn more
Keyword research
Discover thousands of keywords to target along with Keyword Difficulty scores, competitor research, and SERP analysis.
Learn more
Explore all features
An amazing family of SEO solutions for every need.
We build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API.
Moz Pro
The do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.
Keyword & link research
Technical site audits
SEO insights & reporting
Learn more
Moz Local
Whether you have one location or 10,000, Moz Local distributes your business information across the web for maximum search engine visibility.
Real-time distribution
Duplicate closure
Review management
Learn more
STAT
The most powerful rank tracker in the industry, STAT offers serious SERP tracking for experts. Track thousands to millions of keywords across any location.
Daily tracking
Local and mobile SERPs
Competitor intelligence
Learn More
Need more data? Explore the power of the Moz API.
The world's most accurate SEO data.
35 trillionlinks indexed by Link Explorer
500 millionkeyword suggestions in Keyword Explorer
100,000local business listings optimized with Moz Local
7 millionSERPs analyzed daily by STAT
Moz also offers access to our best-in-class proprietary metrics including Keyword Difficulty, Spam Score, Page Authority,and Domain Authority — the most highly correlated metric with actual Google rankings available today.
Learn SEO from our experts
Brand-new to SEO?
Read over 10 million times, it’s the most popular (and most trusted) introduction to SEO on the planet.
Read the Beginner's Guide to SEO
Free SEO education
Whether you’re a beginner, need advanced on-page tactics, or a refresher on building better traffic, we’ve got you covered.
Visit the SEO Learning Center
The Moz Blog
We wrote the blog on SEO — literally. Since its humble beginnings in 2004, this is where SEO happens.
Read the latest posts
Do better SEO
Raise your visibility, improve your rankings, and attract more visitors. We can help.
Get started free with Moz Pro
Pick your plan. Cancel anytime.
Copyright 2019 © Moz, Inc. All rights reserved.
Back to Top
