Conscious consumption
A push for more eco-friendly habits is changing how we live—from everyday choices to life’s biggest milestones.
There’s a shift toward more conscious consumption as people reevaluate their impact. For many, that means using fewer, more sustainable things and keeping an eye on waste.
People expect businesses to do their part. In a Nielsen study, 81% of people strongly agreed that companies should help improve the environment.1 Politicians are feeling the heat too, as people around the world demand action on climate change.
Individual actions can add up to a massive impact and help tilt the world toward a more sustainable future.
Trending on Pinterest
Thrifted home decor
Keep furniture out of the landfill by filling your home with thrifted decor.
+308%
Thrift store crafts
Get crafty with thrift shop finds to create one-of-a-kind art or homemade gifts.
+2276%
Low-waste living
Trash talk is trending—in a good way. People want easy tips to cut back on waste.
+446%
Low-waste weddings
Say “I do” to sustainability and prioritize eco-friendly choices for your big day.
+235%
Product swaps
It’s easy to be green. Try buying glass instead of plastic or swapping out paper for fabric napkins.
+172%
Solar light crafts
Light up your garden with these whimsical, energy-efficient designs.
+427%
Thrifted wedding dresses
Score a recycled dress, and save your “something new” for something else.
Secondhand fashion
Mix and match secondhand finds for a fresh new look.
Protest posters
From humorous takes to hard-hitting facts, there’s a climate change poster for everyone.
Ocean trash art
Turn ocean pollution into art that makes a splash.
+39%
Business tip
People often want to compost or recycle… but don’t know where to start. Use product packaging or email marketing to give actionable recycling tips.
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- 2020 Pinterest
- 1
Nielsen and The Conference Board. Global consumers seek companies that care about environmental issues, Nov 2018.